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Counterattack from the Brick & Mortar Retailer: Creating “Endless Aisles” in...
The growth in online retailing presents a very real threat to traditional brick-and-mortar stores. Traditional stores have some clear advantages including a physical presence that allows customers to...
View ArticleZynga Opens a New Channel
Are you looking for an interesting example to use when you are teaching Place? I like to start my students with with straightforward examples like breakfast cereals where channels might include a...
View ArticleRestaurants Go Multichannel – Adapting Product and Place
Many high-end restaurants are discovering a new channel of distribution — carry-out. This used to be a convenience offering for a restaurant’s most loyal customers, though potentially an inconvenience...
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